50 ChatGPT commands for your product visuals, plus 15 codes for its answers
One photo of your product, one slash command, and ChatGPT delivers a campaign visual: studio shot, Meta Ads creative, 3D billboard, luxury, neon. All 50 commands sorted by goal, the sheet to paste so they work every time, and 15 reasoning codes to copy so its written answers stop coming back vague.
September 7, 2026 · 13 min read
You have a photo of your product taken on the corner of a table. You want a campaign visual: studio background, clean lighting, one version for Meta Ads, another on a giant billboard. The photographer costs too much for a test, the designer is three weeks behind, and you end up posting the raw photo.
With ChatGPT the whole trip takes three moves: you upload the photo, you type a command like /showcase or /3Dbillboard, and the image generator builds the scene. One product photo, fifty stagings, zero photo budget.
This article gives you the 50 commands sorted by goal, the sheet to paste into ChatGPT so it understands them every single time, and the three habits that separate a credible visual from an image that betrays your product.
And since ChatGPT does more than build images, the last section adds 15 reasoning codes to copy as they are, for its written answers.
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Join the Lab →How these commands work
Each command is a prompt shortcut. The word announces the scene, and the description next to it is the full prompt ChatGPT applies to your photo. Typed on its own, a command like /showcase often works because the model infers the intent. With the sheet pasted into the conversation, it works every time, because ChatGPT has the exact definition in front of it.
The full method:
/showcase, beige background, morning light, square format. The command sets the scene, the details set the specifics.Here is the header to paste:
This is my command sheet for creating visuals from my product photo.
When I type a command starting with /, apply the matching description to the attached photo.
Fixed rules:
- The product stays strictly identical: shape, proportions, colors, logo, text on the packaging.
- Photorealistic render, advertising quality, no added text unless I explicitly ask for it.
- Vertical 4:5 format by default, unless the command or my details specify another format.
Reply with the image only.
To reuse the sheet, put the header and your favorite categories in the instructions of a ChatGPT Project: every new conversation in that project already knows them, so you only upload the photo and type the command.
The 50 commands by goal
Professional product visuals
Start here. These eight commands replace the studio session: the clean shot for the online store, the packaging mockup, the launch visual. Test /productshot first, it is the most faithful render of the product.
/showcase : turn the product into premium advertising photography, cinematic lighting and a sophisticated set.
/productshot : professional studio photography, clean background, full focus on the product.
/ecommerce : isolated product, perfectly lit, ready for a catalog or an online store.
/studio : realistic commercial photo shot in a professional studio.
/packaging : professional packaging mockup in an advertising context.
/pedestal : product centered on a premium pedestal in a minimalist environment.
/minimal : ultra clean, elegant and minimalist campaign.
/launch : launch visual with dramatic lighting, pedestal and a reveal atmosphere.
Social media and advertising
The formats that go straight into a campaign. /metaad leaves room for your copy, /storyad comes out in 9:16, /ugc gives the spontaneous look that performs better in ads than the over-polished visual.
/metaad : ad visual designed for Meta Ads, punchy composition and space reserved for text.
/instagram : advertising composition optimized for the Instagram feed.
/reelscover : impactful vertical thumbnail for Reels.
/storyad : vertical 9:16 ad optimized for Instagram Stories.
/ugc : product placed in a natural, spontaneous photo, in the style of customer-created content.
/viral : deliberately exaggerated and surprising image, built to grab attention in the feed.
Natural settings
The sets that sell an origin or a sensation: forest, water, sand. Very effective for a natural product, a beverage or outdoor gear.
/nature : product organically integrated into forests, plants, stones and natural elements.
/jungle : product in a lush tropical jungle, cinematic atmosphere.
/desert : cinematic desert set, sand, dust and intense sunlight.
/ocean : product integrated into a large ocean scene, waves and moving water.
/underwater : submerged product, bubbles, refracted light and a premium feel.
/splash : product surrounded by an explosion of water or liquid.
Dramatic effects
Fire, ice, smoke, storm. Save them for the main visual of a campaign, not the whole grid. /macro is the surprise of the set: a close-up on the material that delivers a high-end look with no set at all.
/cinematic : dramatic cinematic scene, volumetric light and a movie atmosphere.
/fire : product surrounded by fire, embers, sparks and dramatic warm lighting.
/ice : frozen set, ice, crystals, cold mist and condensation.
/smoke : dramatic volumetric smoke around the product.
/storm : product in the middle of a storm, lightning, rain and an epic atmosphere.
/explosion : product at the center of a controlled visual explosion, particles and fragments.
/energy : lightning, electricity, energy particles and an intense aura around the product.
/macro : extremely detailed close-up showing texture, materials, droplets and small details.
Futuristic and tech worlds
For a tech product or a brand that wants to look ahead of its time. /hologram works especially well for a connected device or an app shown on a phone.
/neon : futuristic set lit by neon lights, reflections and a cyberpunk atmosphere.
/cyberpunk : futuristic campaign inspired by cyberpunk cities.
/futuristic : advanced, minimalist and futuristic technological environment.
/hologram : product surrounded by holograms, digital interfaces and heads-up display elements.
/portal : product emerging through a cinematic energy portal.
Space and surrealism
The register of teasing and limited editions. /floating is the most versatile: the product levitating, surrounded by brand elements, on any background.
/space : product in space, surrounded by stars, planets and nebulae.
/moon : product on the surface of the Moon, surreal advertising campaign.
/mars : product on Mars, cinematic space set.
/gravity : surreal composition with objects floating around the product.
/floating : levitating product, surrounded by particles or brand-related elements.
Urban environments and luxury
The visuals that make a small brand look like a big one. /3Dbillboard is the most shared command of the list: your product on a giant anamorphic billboard, right in the city.
/3Dbillboard : product on a gigantic anamorphic 3D billboard in an urban environment.
/timesquare : brand or product on huge billboards inspired by Times Square.
/tokyo : futuristic urban campaign inspired by Tokyo, neon and large signs.
/dubai : luxurious and futuristic environment inspired by Dubai.
/street : modern urban campaign, streets, buildings and lifestyle.
/luxury : luxury campaign, sophisticated finish and the aesthetics of major brands.
Retail and brand experience
To project the brand into the physical world before it gets there: a storefront, a pop-up store, or the play on scale that turns the product into a monument.
/storefront : the brand becomes a premium physical store with a conceptual facade.
/popupstore : themed pop-up store based on the product's visual identity.
/giant : giant version of the product placed in a real city or landscape.
/miniature : tiny characters interacting with the product as if it were gigantic.
Creative staging
Two commands to finish the campaign: the main image, and the gradient background in your brand colors that serves as the base for every variation.
/hero : the campaign's main image, the product as the absolute protagonist.
/gradient : product on a modern gradient background combining the colors of the visual identity.
Recap by goal
When you do not know where to start, pick the goal and take the three commands next to it.
Three habits for a credible result
The image generator is strong on the set and fragile on the product itself. Three habits avoid 90% of unusable visuals.
The 15 codes that improve its written answers
The commands above produce images. These produce answers. Same principle: one word up front, one precise instruction behind it, and ChatGPT stops handing you the average text it returns by default.
You paste the whole block into the conversation, replace what sits in brackets, and send. No configuration, no particular subscription.
Understand and verify
ELI5 - Explain [TOPIC] to me like I am 5. Use simple words, one concrete comparison and one everyday example. Avoid jargon and finish with a one-sentence summary.
EXTRACT - Analyze this document or text: [CONTENT]. Pull out only what matters: main ideas, numbers, dates, decisions, people mentioned and actions to take. Present it in a structured way and invent nothing.
FACT-CHECK - Check the claims in this text: [TEXT]. Separate what is confirmed, what is misleading and what stays uncertain. Use reliable, recent sources, add the links, and say clearly when something cannot be verified.
TEACHBACK - I am going to explain in my own words what I understood about [TOPIC]. Analyze my explanation, say what I got right, correct my mistakes and show me what I am still missing. Finish with three short questions.
SOCRATES - Help me think through this problem: [PROBLEM]. Do not hand me the solution. Ask one question at a time to clarify my thinking, wait for my answer before the next one, then give a final synthesis.
Decide and arbitrate
PREMORTEM - Imagine we are six months out and this project has completely failed: [PROJECT]. Work backwards to identify the 10 most likely causes of that failure. Rank them by risk level and propose one preventive action for each.
JURY - Analyze this idea or decision: [IDEA OR DECISION]. One expert defends it, a second tears it apart, a third returns an impartial verdict. Give each argument, then a clear recommendation.
GAPS - Analyze this idea, project or strategy: [CONTENT]. Identify the missing information, the unverified assumptions, the questions I did not ask and the things I did not think to check. Rank them by importance.
MATRIX - Compare these options: [OPTION A], [OPTION B], [OPTION C], against these criteria: [CRITERIA]. Score each option out of 10, present the result readably and finish with a reasoned recommendation.
FIRST PRINCIPLES - Break this problem down to its fundamentals: [PROBLEM]. Separate facts, assumptions and what is done out of pure habit. Rebuild a solution from zero, without limiting yourself to the usual methods.
Move to action
80/20 - To reach this goal: [GOAL], identify the 20% of actions that would produce 80% of the results. Give me the three priorities, the order to run them in, and what I can drop for now.
ROADMAP - Turn this goal into a 30-day action plan: [GOAL]. Organize the steps week by week with precise actions, their priority, the predictable obstacles and one metric to measure my progress.
ADAPT - Adapt this content for [AUDIENCE AND PLATFORM]: [CONTENT]. Keep the core message, adjust the vocabulary, the tone, the length and the call to action. The result has to sound natural to that audience.
INTERVIEW - Before answering my request, ask me the questions you need to understand my goal, my situation, my constraints and the expected result. One question at a time, wait for my answer. Once you have enough, give me your answer.
UPGRADE - Treat your previous answer as a draft. Identify what is vague, generic, imprecise or incomplete. Write a new version that is clearer, more concrete and directly usable.
Two of them pair well: INTERVIEW so it frames you before producing anything, then UPGRADE on what it produced. Between the two, you go from a generic answer to something you can actually send.
Going further
Once the sheet is in place, the real lever is the loop with your data: three generated visuals, a small-budget campaign, and you watch which one gets the best cost per click. The winning visual becomes your brand style, and the commands let you roll it out on every new product without starting over.
Start with /productshot, /metaad and /3Dbillboard on a single photo. In a quarter of an hour you have the product page shot, the ad and the visual people talk about.
Want to go further?
In the Lab, I share my prompts, templates and how I chain them to ship real work, not fluff.
A dedicated session or program, tailored to your tools and use cases.
And day-to-day, I post one reel a day on Instagram: @quentin_iamarketing