Claude Β· Prompts

50 Claude prompts that produce real work, not fluff

The LLM Council, the contrarian challenger, the peer review. 50 prompts to turn Claude into a strategic team.

QQuentin Megevand
May 24, 2026 Β· 21 min read

How to use this guide

Every prompt in this guide is production-ready: a plug-and-play template to write, code, sell, analyze, learn and decide faster. 50 prompts, 8 categories, built for Claude Sonnet 4.6.

But a template is only as good as the way you use it. Here are the five principles that separate a prompt that spits out fluff from a prompt that spits out real work.

Claude AI Lab

The Claude AI Lab is my Skool community where I share my Claude systems and the more advanced modules. Entry is free.

Join the Lab β†’
πŸ› οΈHow it works
β†’
Every prompt is a template. Replace the bracketed placeholders with your real context before you run it. Leaving a placeholder empty is the number-one reason a prompt underperforms.
β†’
Role + constraint always beats role alone. A role with no constraint gives Claude permission to be generic. The constraint forces it to earn every recommendation.
β†’
More context up front = better output. Company type, stage, audience, what you've already tried: give it all before the ask, not after. Claude processes everything you provide.
β†’
Use the negative space. Telling Claude what it should NOT include is often as powerful as telling it what you want. Every prompt here does it.
β†’
Build on the previous output. For complex tasks, run a first prompt, then ask Claude to identify the weaknesses and revise within the same session. Don't reprompt from scratch.
Recommended settings

Model: use Claude Sonnet 4.6 for most prompts. Switch to Opus 4.6 for multi-step reasoning chains or very long documents. Extended thinking: turn it on for prompts that ask Claude to reason step by step before answering. Samples: pasting samples (prompts 02 and 07, voice matching) works 3x better with 3+ examples of your writing.

1

Writing & Content

Seven prompts for long-form articles, voice matching, editorial editing, headlines, newsletters, case studies, repurposing and pressure-testing arguments.

✍️01 β€” Long-form article with voice matching
You are a senior tech journalist who writes for founders and developers.
Tone: direct, opinionated, zero corporate language.
Task: Write a 1,200-word article defending the idea that [TOPIC].
Audience: [FOR EXAMPLE TECHNICAL FOUNDERS AT SERIES A].
Format: one strong opening line, 4 H2 sections, punchy 2-sentence conclusion.
Do NOT include: passive voice, "in today's landscape", generic CTAs, unsourced claims.
Before you write, list the 3 strongest arguments you'll use and the single strongest counter-argument you'll address.
✍️02 β€” Ghostwriter that mimics your voice
<task>Ghostwrite in my voice.</task>
<samples>[PASTE 3-5 OF YOUR BEST PIECES]</samples>
<analysis_step>
Before you write, analyze the samples and produce:
- 5 sentence-level patterns I use (rhythm, length, openings)
- 3 word tics or phrases I lean on
- 2 things I never do
- My implicit point of view in one sentence
</analysis_step>
<deliverable>Then write [POST/EMAIL/ARTICLE] about [TOPIC]
in [WORD COUNT], matching those patterns.</deliverable>
✍️03 β€” Editorial edit
I'm giving you a draft. Your job:
1. Identify the 3 biggest structural weaknesses (not grammar).
2. Ask me 2 clarifying questions before revising.
3. After I answer, produce a revised version.
Don't revise until I've answered the questions.
[PASTE THE DRAFT]
✍️04 β€” Headline / hook generator
You are a direct-response copywriter, not an SEO writer.
Topic: [TOPIC]. Audience: [WHO].
Generate 15 headlines across these angles, 3 per angle:
counterintuitive claim, specific number/result,
direct appeal to the audience, cost of inaction,
question they're already asking themselves.
For each headline, add one sentence on the pain it targets.
Do NOT use: clickbait, "ultimate guide", "you won't believe this".
✍️05 β€” Newsletter issue
Write a newsletter issue.
Topic: [TOPIC]. Audience: [WHO + WHAT THEY DO ALL DAY].
Length: 400-500 words.
Structure: hook (1 line), context (1 paragraph),
the real insight (2-3 paragraphs),
one concrete takeaway to act on.
Voice rules: short sentences, concrete examples,
no stacked metaphors, no "let's dive in".
End with a single sentence that earns next week's open.
✍️06 β€” Case study from your raw notes
Turn my messy client notes into a case study. [PASTE THE NOTES]
Structure:
- Client + their situation before (2 sentences)
- The problem they couldn't solve (specific, with a cost)
- What they tried that didn't work
- What changed (the real mechanism, not the pitch)
- Result with a specific number
- One quote, 25 words max, that sounds like a real human
Do NOT include: marketing adjectives, "game-changer", vague metrics.
✍️07 β€” Content repurposing engine
Source: [PASTE THE LONG-FORM CONTENT]
Repurpose it into:
- 1 LinkedIn post (200 words, hook-first, a single insight)
- 1 X thread (7 tweets max, each stands on its own)
- 1 Instagram carousel outline (6 slides)
- 3 email subject lines to send the original to a list
Do NOT just shorten the article. Each format takes
its single best standalone idea, not a summary.
✍️08 β€” Argument pressure-test
Here's my argument: [PASTE THE ARGUMENT]
Steelman it first, make it stronger than I did (3 sentences).
Then attack it on: logical holes, missing evidence,
stakeholders I'm ignoring, cases where it would fail.
Score the surviving argument from 1 to 10 and explain the score.
2

Code & Engineering

Eight prompts for security audits, bug diagnosis, code review, refactoring, test generation, architecture decisions, legacy code and performance.

πŸ”’09 β€” Security audit
You are a senior security engineer.
Review for: SQL injection, XSS, insecure auth, exposed secrets,
CSRF, SSRF, insecure deserialization.
For each issue: severity (Critical/High/Medium/Low),
exact location, why it's dangerous, fixed snippet.
Output: numbered list, severity first, sorted Critical β†’ Low.
If there are no issues in a category, say so.
[PASTE THE CODE]
πŸ›10 β€” Bug fix with root-cause analysis
The following code produces this error: [ERROR + STACK TRACE].
Diagnose the root cause step by step before writing a single fix.
List the 2 most likely causes and how to tell them apart.
Then give the corrected code and explain in 2 sentences
what was wrong and why your fix works.
[PASTE THE CODE]
πŸ”€11 β€” PR-style code review
Review this PR like a senior engineer who values shipping.
Comment on: correctness bugs (must fix),
security/perf (must fix), maintainability (should fix),
style (skip unless it hurts readability).
For each comment: file:line, severity, the exact fix.
End with: Ship / Ship after must-fixes / Send back.
[PASTE THE DIFF]
🧹12 β€” Refactor under constraints
Refactor this code. Constraints in priority order:
1. Behavior must not change, list the tests that must still pass.
2. Reduce cyclomatic complexity below [N].
3. No new dependencies.
4. Keep the public API stable.
Before refactoring, describe in 3 bullets what makes
the current code hard to maintain.
[PASTE THE CODE]
πŸ§ͺ13 β€” Test generation
Generate tests for this function. [PASTE THE CODE]
Cover: happy path, edge cases (empty, null, max, min),
failure modes, concurrency if relevant.
Each test name is a sentence describing the behavior.
Framework: [JEST/PYTEST/ETC].
Flag anything in the function that's hard to test:
that's a design signal, not a test problem.
πŸ“14 β€” Architecture Decision Record
Document an architecture decision for future engineers.
Context: [WHAT TRIGGERED THIS].
Options considered: [LIST 2-4].
Output an ADR with: Title, Status, Context (what + why now),
Decision (one decisive paragraph),
Consequences (good and bad),
What we explicitly chose NOT to do and why.
πŸ“œ15 β€” Legacy code explanation
I inherited this code. [PASTE THE CODE]
Explain in this order:
1. What it does (plain English, 3 sentences max).
2. Why it's structured this way (best guess at the intent).
3. The 3 things I should be most careful about when modifying it.
4. The 2 questions to ask the former owner.
Do NOT suggest a rewrite. Assume I ship in this file tomorrow.
⚑16 β€” Performance optimization
This code is slow. [PASTE CODE + PROFILING DATA]
Before optimizing:
1. State the real bottleneck from the data.
If it's not enough, tell me what to measure first.
2. List 3 candidate optimizations, ranked by
(expected speedup x ease).
3. Flag the one you'd try first and why.
Then write the optimized version with the before/after in Big-O.
3

Data & Analysis

Five prompts for interpreting datasets, generating SQL, reading an A/B test, synthesizing interviews and building spreadsheet formulas.

πŸ“Š17 β€” Dataset interpretation
You are a senior data analyst.
Context: [DESCRIBE, what it measures, period, collector, why].
Identify the 3 dominant trends, flag the anomalies,
suggest 2 follow-up analyses.
Format: trend summary (2 sentences each, finding then evidence);
anomaly table (value | why unusual | what to investigate);
follow-ups (the question each follow-up answers).
If the data is too small or biased, say so.
[PASTE THE DATA]
πŸ—ƒοΈ18 β€” SQL from natural language
Schema: [PASTE OR DESCRIBE]
Question: [WHAT YOU WANT TO KNOW]
Before writing: restate the question in your own words,
flag the assumptions about the shape of the data.
Then write the query, commented at every join
and every non-obvious WHERE.
Dialect: [POSTGRES/BIGQUERY/ETC].
End with one way the result could be misleading.
πŸ”¬19 β€” A/B test interpretation
You are a senior experimentation analyst.
Inputs: [METRIC, VARIANT A, VARIANT B,
SAMPLE SIZE PER ARM, DURATION].
Tell me:
1. Statistical significance and confidence level.
2. Practical significance given the context: [DESCRIBE].
3. The 3 most likely ways this result is wrong.
4. Ship / kill / keep running, and what would change your mind.
Say "the data doesn't support a decision" if it's true.
πŸ—£οΈ20 β€” Survey / interview synthesis
Synthesize these customer responses. [PASTE THE RESPONSES]
Output:
- 5 themes ranked by frequency, with a quote (20 words max).
- 3 surprises, things you didn't expect.
- 2 things customers are NOT saying that matter.
- One sentence: what they'd actually pay to solve.
Do NOT smooth over contradictions. Name the segments
where customers disagree.
πŸ“ˆ21 β€” Spreadsheet formula builder
Shape of the data: [DESCRIBE THE COLUMNS WITH 2-3 EXAMPLE ROWS]
I need a formula that does: [WHAT YOU WANT].
Output:
1. The formula (Google Sheets / Excel, specify: [TOOL]).
2. A plain-English breakdown of each part.
3. The 2 most likely ways it breaks.
4. A simpler alternative if one exists.
4

Product & Strategy

Seven prompts to write PRDs, tear down a competitor, prioritize a roadmap, set kill criteria, calibrate pricing, run a pre-mortem and write a strategic narrative.

πŸ“‹22 β€” PRD writing
You are a senior PM at a B2B SaaS company.
Write a PRD for: [FEATURE NAME].
Include: problem statement (2 sentences, user pain in their words);
3 user stories with trigger/action/success state;
3 success metrics with numeric targets and how to measure them;
2 non-goals; 2 known technical constraints;
1 risk that could kill the feature after launch.
Audience: Engineering. No marketing language. No "delight".
πŸ”23 β€” Competitor teardown
Teardown of [COMPETITOR]. Source: [WEBSITE / REVIEWS].
Output:
- Their positioning in their own words (1 sentence).
- Their real positioning based on what they ship (1 sentence).
- Top 3 strengths.
- Top 3 weaknesses customers complain about.
- 2 wedges we could exploit that play to our strength.
- 1 thing they do better that we should copy.
Compare on jobs-to-be-done, not feature lists.
🎯24 β€” Roadmap prioritization (RICE)
Prioritize [LIST OF FEATURES/INITIATIVES].
For each, score Reach (1-10), Impact on [METRIC] (1-10),
Confidence (1-10), Effort (engineer-weeks).
Compute RICE = (R x I x C) / E. Sort descending.
Then write 1 sentence per item on what would move its score
(for example "if confidence rises after user interviews, it jumps to #1").
πŸ”ͺ25 β€” Feature kill criteria
We're shipping [FEATURE]. Define the kill criteria.
- 3 leading indicators it's working (week 1-2).
- 3 lagging indicators (month 1-3).
- The single number below which we kill it.
- The review date and who decides.
- What "kill" means (deprecate / remove / merge into X).
Be honest. Most features should have a defined floor.
πŸ’°26 β€” Pricing strategy
Context: We sell [PRODUCT] to [BUYER] who uses it for [JOB].
Current pricing: [PRICING]. Constraints: [LIST].
Walk through:
1. The value metric to price on (vs 2 alternatives).
2. 3 plausible packages with names, prices, target buyer.
3. Anchoring logic for each price point.
4. The single thing to test first.
5. The biggest pricing mistake startups make here.
⚰️27 β€” Pre-mortem
We're about to launch [INITIATIVE].
Imagine 12 months later, it failed badly.
Trace the failure back:
- One-paragraph post-mortem.
- 5 things that went wrong, in order of impact.
- For each, the warning sign we ignored.
- For each, the cheap thing to do today to avoid it.
Be specific. "We didn't talk to users" is too vague.
🧭28 β€” Strategic 'Why Now' narrative
Help me write the "why now" narrative for [PRODUCT/COMPANY].
Audience: [INVESTORS / NEW HIRES / ENTERPRISE BUYERS, pick one].
Structure:
- The shift in the world (what changed over the last 2-5 years).
- Why the old solutions can't keep up.
- Why we're the right team for this moment (concrete, no "passion").
- A specific bet we're making that competitors aren't.
Do NOT use: "in today's landscape", "the future of",
"AI-powered" without a specific mechanism.
5

Sales & Marketing

Seven prompts for cold outreach, call prep, objection handling, landing-page critique, positioning, CRO audit and creative brief.

πŸ“©29 β€” Cold outreach
Cold email to [ROLE] at [COMPANY TYPE].
Goal: [SPECIFIC OUTCOME, for example a 15-min call].
Tone: direct, peer-to-peer, no sales language. Length: under 100 words.
Do NOT include: flattery, "I hope this email finds you well",
feature lists, generic CTA, "quick question".
Include: a specific observation that proves I did my research,
one sentence on why now.
Subject: under 6 words, intriguing not clickbait.
☎️30 β€” Sales call preparation
Call with [PROSPECT, name, role, company, what they do].
Goal: [DISCOVERY / DEMO / CLOSE].
Build me:
- 5 questions for the first 10 minutes that go past the surface.
- 3 likely objections and how I'd handle each.
- 2 signals that mean "qualified", 2 that mean "walk away".
- A single sentence I must ask before the call ends.
Bias toward questions that show I understand their business.
πŸ›‘οΈ31 β€” Objection handler
Objection: [PASTE VERBATIM].
Don't write the response right away.
First:
1. What is the prospect really worried about? List 3 real concerns.
2. Which is most likely given the context: [CONTEXT].
Then write the response, under 60 words, that addresses the real
concern, not the surface objection.
End with a question that keeps the conversation going.
πŸ“„32 β€” Landing page critique
You are a CRO specialist. [PASTE THE COPY OR THE URL]
Audience: [WHO]. Goal: [PRIMARY ACTION].
Critique:
1. Above the fold: does the visitor know what this is in 5 seconds?
2. The 3 biggest friction points before the CTA.
3. The 3 weakest sentences and why.
4. The single change with the biggest expected uplift.
Don't suggest "add testimonials" unless you name what
the testimonial must specifically prove.
🎯33 β€” Positioning statement
Sharpen the positioning for [PRODUCT].
Inputs: what it does [X]; who buys [WHO];
what they did before [Y]; what we do better [Z];
what we don't do [N].
Output:
1. Positioning: "For [WHO], who [PROBLEM], [PRODUCT] is
the [CATEGORY] that [DIFFERENTIATOR], unlike [ALT]."
2. Three taglines that imply this without saying it.
3. The single line for the homepage, above the fold.
πŸ”§34 β€” Funnel CRO audit
Audit my funnel: [STEPS WITH CONVERSION RATES IF KNOWN].
Tell me:
- The biggest leak (and how the numbers tell you).
- 3 hypotheses about why it's leaking.
- The cheap test to identify which one is right.
- One thing I'm probably obsessing over that doesn't matter.
Be opinionated. Generic CRO advice wastes my time.
🎨35 β€” Ad creative brief
Brief a creative team for a paid campaign.
Product: [WHAT]. Audience: [WHO + AWARENESS LEVEL].
Goal: [APP INSTALLS / MQLS / ETC].
Output:
- 3 distinct angles (problem-aware, solution-aware, comparison).
- For each: hook line, 3-line script, CTA, key visual.
- One rejected angle and why.
Each angle must be testable in isolation.
6

Learning & Research

Five prompts to explain like I'm five, build a learning roadmap, distill a book or podcast, compare concepts, and learn through Socratic questioning.

πŸ§’36 β€” ELI5 with precision
Explain [CONCEPT] to someone who knows [PREREQUISITES]
but has never come across [CONCEPT].
Use a concrete real-world analogy.
Then give an example where the analogy breaks.
Stay under 200 words.
End with the most common misconception about this topic.
πŸ—ΊοΈ37 β€” Skill learning roadmap
I want to learn [SKILL] to the level where I can [OUTCOME].
Starting point: [WHAT I KNOW]. Time available: [HOURS/WEEK].
Build me:
- A 4-phase roadmap, each ending with something I can show.
- The most overrated resource people recommend (and why).
- The most underrated practice habit.
- The first thing to do in the next 2 hours.
Skip "fundamentals matter". Be specific.
πŸ“š38 β€” Book / podcast distiller
I just finished [BOOK / EPISODE]. [PASTE NOTES OR DESCRIBE]
Distill it into:
- The 3 ideas worth remembering 2 years from now.
- The idea that contradicts what most people in [MY FIELD] believe.
- The specific thing to change in how I work this week.
- The weakness in the author's thinking.
No chapter-by-chapter summary.
Give me what survives forgetting.
πŸ”²39 β€” Concept comparison matrix
Compare [CONCEPT A] vs [CONCEPT B] vs [CONCEPT C].
Table rows: one-sentence definition, when to use,
when NOT to use, concrete example,
the trap people fall into when using it.
Then: which one wins for [MY USE CASE: DESCRIBE],
and the condition under which the answer changes (2 sentences).
❓40 β€” Socratic tutor
I want to learn [TOPIC] by being questioned, not lectured.
Rules:
- One question at a time.
- After my answer, tell me what I got right, wrong, and why.
- Don't move on until I've shown I understand.
- If I'm stuck, give a hint, not the answer.
- Increase the difficulty when I start getting it right.
Start with a question that reveals whether I understand the basics
or just have the vocabulary.
7

Productivity & Systems

Five prompts to filter a decision, organize a day into time-blocks, batch content, triage emails and run your weekly review.

βœ…41 β€” Decision filter (yes/no)
Build me a decision filter for [TYPE OF DECISION].
Output:
- 5 yes/no questions in the order I should ask them.
- The rule: a single "no" anywhere = decline.
- For each question, why it matters and the failure mode it prevents.
- The question I'll be tempted to skip but must not.
Short enough to run in 60 seconds without opening a doc.
πŸ—“οΈ42 β€” Time-blocked day plan
Build me a time-blocked day plan.
Constraints:
- Energy pattern: [FOR EXAMPLE GOOD 7-11AM, LOW 1-3PM].
- Non-negotiables: [SCHOOL RUN, GYM, CALLS].
- Deep work needed: [HOURS] on [WHAT].
- Admin/comms: [HOW MUCH].
Include: buffers, a protected deep-work window,
a clear shutdown time, one real break.
Flag anything likely to break the plan during the week.
πŸ“¦43 β€” Content batching system
Build a batching system to plan, create, edit
and schedule a full month of [PLATFORM] posts in ONE day.
Constraints: posts/week [N]; format [FOR EXAMPLE CAROUSEL];
content pillars [LIST].
Output:
- Hour-by-hour schedule for the batching day.
- What to prep the day before.
- Where most creators lose their day, and how to avoid it.
- A minimum viable version if I only have 4 hours.
πŸ“₯44 β€” Email triage system
State of my inbox: [TOTAL UNREAD, TYPES, WHAT'S PILING UP].
Build me a 20-minute triage process:
- The order to handle the buckets in.
- 4 actions any email can become
(reply now / schedule / archive / delete).
- The 2-sentence template for "no, but politely".
- The rule for what escalates to my calendar.
End with a habit that keeps this backlog from rebuilding.
πŸ”45 β€” Weekly review
Run me through a 30-minute weekly review.
Ask one question at a time:
1. What got finished, and what does that imply?
2. What slipped: priority, capacity, or clarity?
3. What did I learn about how I work this week?
4. What's the one thing for next week that makes everything else less important?
5. What am I spending energy on that I should let go of?
After my answers, summarize 3 commitments for next week
and 1 thing I explicitly choose NOT to do.
8

Thinking & Decisions

Five prompts to reverse-brainstorm, analyze stakeholders, play devil's advocate, reason from first principles and decide between two options.

πŸ”„46 β€” Reverse brainstorm
We want [GOAL].
First, brainstorm 10 ways to guarantee failure on this goal.
Then, for each failure mode, flip it into a success strategy.
Flag the 3 flipped strategies that are most counterintuitive
but have real upside.
For those 3, name the person or team who should own it.
πŸ‘₯47 β€” Named stakeholder analysis
Decision: [DESCRIBE]
Walk through each stakeholder, specific people, not abstract roles:
- [NAME / ROLE 1]: what they want, what they fear, what they push for.
- [NAME / ROLE 2]: same.
- [NAME / ROLE 3]: same.
Then: where do interests align? Where do they clash hardest?
Whose objection is most likely to kill this?
The single move that addresses it without losing their support.
😈48 β€” Devil's advocate
I'm about to commit to [DECISION + 1 PARAGRAPH OF REASONING].
Argue against it as hard as you can.
- The single strongest argument that I'm wrong.
- 3 assumptions I'm making that could be false.
- The historical case where this decision failed.
- The cheap experiment I could run before committing.
Don't soften it. If the decision survives this, it's stronger.
🧱49 β€” First-principles breakdown
Problem: [DESCRIBE]. Standard solutions: [LIST].
Get down to first principles:
1. What's actually true about this, independent of industry norms?
2. Which constraints are real vs just convention?
3. If I had no knowledge of how others solve this,
what would the obvious approach be?
4. What does this rebuilt-from-scratch view suggest?
Be honest about which "first principles" are just contrarian takes.
βš–οΈ50 β€” Steelman then decide
Choose between [OPTION A] and [OPTION B].
Step 1: Steelman A. Build the strongest possible case.
Step 2: Steelman B. Same.
Step 3: For each, the single condition under which it loses badly.
Step 4: Given my context, [CONTEXT], which steelman is
most relevant to my real situation?
Step 5: Your recommendation, with the single thing
that could change it.
Don't soften step 5. Pick one option.

Now go build something

You've got the 50 prompts. The rest is practice. Keep this guide within reach and come back to it whenever you start a new project.

The only setting that matters

A generic prompt spits out a generic answer. Replace the brackets with your real context, add a constraint, tell Claude what it should NOT do, and you go from fluff to real work.

Want to go further?

And day-to-day, I post one reel a day on Instagram: @quentin_iamarketing