Audit your Meta campaigns and cut your cost per lead inside Claude, Quentin IA Marketing

Your Meta campaign audit, in chat, in plain language

Ad Advisor is an AI platform built for paid media by former agency people. The MCP is the bridge that connects your Meta ad account straight to Claude. Once it is wired up, you ask your question in plain English and Claude pulls your real numbers (spend, ROAS, CPA, conversions), finds where you are leaking budget, and tells you what to kill, hold or scale.

No more opening Ads Manager for two hours to figure out why your cost per lead is climbing.

One honesty note before we start: today the tool connects Meta only (Facebook and Instagram). Google, TikTok and Snap are announced but not live yet. If your budgets sit on Meta, this is perfect. If not, keep it on your radar for later.

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Meta tools you drive from Claude

5 min

OAuth setup

to try it (no card)

The thing to understand

The 30 tools are calibrated on YOUR economics: your average order value, your break-even ROAS, your target cost per lead. Claude does not tell you "a 5x ROAS is good" in a vacuum, it tells you whether it is good for your business. And by default everything is draft-first: nothing touches your account without your approval.

✅What you need

An active Meta Ads account. With at least one running campaign, otherwise there is nothing to analyze.

A Claude account. Claude Pro, Max, Team or Enterprise for connectors on the app, or Claude Code from the command line.

Five minutes and the free Ad Advisor plan. Zero dollars, no card, 20 tool calls a month to test it.

Connect the Ad Advisor MCP to Claude

🔗 OAuth · 5 min

⚙️The setup, step by step

Create your Ad Advisor account. Go to adadvisor.ai, sign up on the free plan and connect your Meta account through OAuth. No card required to test.

Add the MCP server to Claude. In the app, go to Settings → Connectors → Add custom connector. Name: AdAdvisor · Server URL: https://api.adadvisor.ai/mcp · Authentication: OAuth.

Authorize the connection. Claude redirects you to the Ad Advisor login page. Sign in, click Approve, and you land back in Claude automatically.

On the command line? If you work in Claude Code, run claude mcp add adadvisor --transport http --scope user https://api.adadvisor.ai/mcp, then /mcp, pick adadvisor and authenticate in the browser.

✅Check it works

Ask Claude: "Which Meta campaigns are running right now on my account?". If it lists your active campaigns, the connection is good.

Pull your real numbers in plain language

📊 The audit prompts

🔍Prompt 01 · The full 14-day check-up

❝

"Pull the spend, ROAS, CPA, CPM, CTR and number of conversions for my active campaigns over the last 14 days, with the day-by-day trend."

💸Prompt 02 · Rank your ad sets by cost per lead

❝

"Compare the cost per lead of all my active ad sets and rank them from most to least expensive. Tell me which ones sit above my account average."

🎯Prompt 03 · Judge against your break-even

❝

"My average order value is [YOUR AOV] and my margin is [YOUR PERCENTAGE]. Work out my break-even ROAS, then tell me which campaigns fall below that line and are losing me money."

✅Why this beats a dashboard

A dashboard shows you raw numbers. Here, Claude already knows your break-even, so it tells you straight away what is good or bad for YOU, without you doing the math in your head.

Spot the opportunities that cut your cost per lead

🔎 Where your CPL hides

🥵Prompt 04 · Catch tired creatives before they cost you

❝

"Find my tired creatives: the ones whose CTR is dropping and CPA is rising over the last 7 days. List them by replacement priority, before they inflate my cost per lead."

✂️Prompt 05 · Kill, hold or scale decision

❝

"Based on a target cost per lead of [YOUR CPL], tell me for each ad set whether to kill, hold or scale it, expressed in multiples of my target. Back every decision with the number."

🩺Prompt 06 · Diagnose where the funnel breaks

❝

"Run a hook, hold, CTR diagnostic on my 3 top-spending creatives. Where am I losing people: the hook, the retention or the click? And what do I change first?"

The lever that matters

Most Meta budgets leak in three places: worn-out creatives left running, CBO budget spread wrong across ad sets, and bids that are not aligned with the target. These three prompts point straight at those leaks.

Take action without breaking your account

🛡️ Draft-first by default

🧾Nothing moves without your approval

This is the most important guardrail. Every budget change, every pause, every new campaign is prepared as a draft first. You review it, you approve it, and only then does it touch your live Meta account.

🔁Prompt 07 · Reallocate budget toward what works

❝

"Pause my 2 most expensive ad sets by cost per lead, and propose a redistribution of their budget toward my top 3. Prepare it all as a draft, I approve before anything goes live."

📈What you can drive next

Once you are comfortable, you can copy your winning campaigns to scale them, adjust daily or lifetime budgets, build retargeting and lookalike audiences, and arbitrate your bid strategies (Cost Cap, Bid Cap, Minimum ROAS). Always as a draft first.

Takeaway

You connect the Ad Advisor MCP in five minutes, run the audit prompts back to back, and walk out of a single Claude conversation with the exact list of what is dragging up your cost per lead and what to change. The free plan (20 calls a month) is enough for a first audit. If you run several accounts or want to manage daily, the Starter at $19.99 a month unlocks 40 calls a day.

Your Meta campaign audit, in chat, in plain language

Connect the Ad Advisor MCP to Claude

Pull your real numbers in plain language

Spot the opportunities that cut your cost per lead

Take action without breaking your account

Want to go further?